The Digital Marketer’s Guide to Twitter
Twitter can be a fantastic tool for marketers and online entrepreneurs everywhere. There are multitudes of ways to reach your audience through the power of social media. Twitter offers the ability to run ads, reach certain niches through hashtagging, and plenty of automation tools. There are even third-party web services you can leverage to fully systematize your marketing strategies on Twitter.
Twitter is a go-to platform for many people looking for content on their favorite topics, connecting with celebrities, businesses, friends, and so much more. Unlike several other social platforms, Twitter aims to put content and conversation first, eliminating some of the noise that usually accompanies social networks.
What Makes Twitter Great For Marketers?
Twitter enables users to reach anyone across the world in all sorts of different interest fields with just a few keystrokes. This is especially good news for marketers, with Twitter allowing you to connect easily with customers and followers, build organic traffic through free marketing, and building a community around your brand. Twitter can even be a good tool for search engine optimization (SEO), because Google indexes Tweets. Talk about an all-in-one package!
With a solid marketing strategy for your brand, you can dominate on Twitter using proper hashtags, updating followers, running paid advertisements, and just putting out good content on a consistent basis.
#Hashtagging, the Index of Twitter
Hashtags were first made popular on Twitter, and for good reason. While they were wildly new to people back when Twitter first launched, hashtags quickly became a way for anyone to find content based on a simple tag. For example, folks looking for posts featuring cats would just search for the hashtag #cats.
A simple thing that is often overlooked by digital strategists, marketers can take huge advantage of hashtags. Hashtagging allows you to look up the most popular tags for your niche, create a post filled with content dedicated to that niche, and then tag it with the appropriate hashtags.
Let’s say a marketer named Annie runs a skin-care company selling lotion. All Annie has to do is look up popular hashtags for her niche (in this case, #skincare might be a popular tag), and apply those popular hashtags to her post.
People looking up skin-care products might see Annie’s post filled with content about why her brand offers great solutions for skin-care and will be enticed to purchase with her. This strategy is simple and offers a way to advertise for free to folks already searching for your content.
Twitter, like Facebook, also offers a paid advertising platform. Using Twitter Ads, marketers can promote any Tweet to a huge audience. Enabling you to get your posts in front of the people who will most likely show interest in them, Twitter ads are simple to set up and you can have ads running to millions of people in no time.
There are a few different types of Twitter Ads.
- Promoted Ads. Promoted ads are essentially just Tweets that are boosted so that folks that aren’t already followers can see them, too. If you have content that could be appealing to the masses of folks that might not already be following you, Promoted Tweets are perfect to advertise your brand to users, directly on their timelines. Simple, effective, and fun!
- Automated Ads using Twitter Promote Mode. Twitter’s Promote Mode is perfect for smaller operations with limited people to specialize in ads. For $99 a month, Twitter will automatically promote 10 of your account’s Tweets every single day to your selected audience. This feature also automatically upgrades your account to Promoted Account status.
You can also provide objectives for your ad campaigns, such as awareness, app installs, engagement posts, follower building, video views, and more. You’ll see your campaign objective choices when you first go into the Twitter Ad Manager.
There are also a host of third-party tools available for marketers on Twitter. Enabling you to automate your marketing, even more, these tools can help you identify trends and engage your audience on a deeper level.
- Hootsuite allows users to find potential leads, handle customer concerns, along with analyzing and scheduling your marketing. You can even use it to filter Tweets by hashtags and keywords.
- This tool analyzes tweets and helps you find the right hashtags for your content. It can also report the reach of your Tweets and engagement.
With all of these things that can help you engage with your audience and get your content in front of the Twitter users who will most likely be interested in it, there is no reason that your business shouldn’t be leveraging all Twitter has to offer.
Whether you’re looking for the latest industry news in the social media world, or you’re simply looking to learn and read more about building a business on Twitter, TweetScan has you covered.