There are a few big updates making their way to the social networking behemoth known as Twitter, and several of them can help you out in your marketing strategies. Twitter is already well-known for the myriad of brilliant options it has for users, businesses, and internet marketers the world over.

These updates are going to make the social platform all the better for these endeavors, allowing you to utilize them for your business, reach more potential customers, and further engage with the users already following your brand.

The new updates will allow you to make your account stand as one dedicated to customer support. Along with fewer restrictions on Tweets, allowing almost anyone the ability to verify their accounts, and add new ways to personalize your Twitter profile, the social network is becoming a premier place for internet marketers to do what they do best.

Diving right into the brass tacks, we will see just how these newest upgrades to Twitter will help you level up your marketing and promotions on the platform.

Turn a Business Profile into a Support Account

A new feature that can help your business stand out and become known for offering great customer service, you can find this new setting in your Twitter For Business settings. By clicking on the Support Account option, your business account will be flagged with text reading Provides Support next to your profile name.

With this setting turned on, you will also have the ability to add hours that you will be able to answer questions and provide support to customers. Clicking on the Add Hours button, all you’ll have to do is provide your active hours. Twitter users will then be shown the times that you are most responsive to messages, right there on your profile.

With this update, you will also be given the option to set up automated messages as a response to direct messages, welcoming customers and letting them know you may be closed or busy, and that you will be with them as soon as possible.

These little things can add up to make your profile stand out as a business that cares about its customers. When your customers know they can count on you for help, it creates more engagement, and more engagement creates more buzz about your business. This new feature will be fantastic for both helping customers and making a name for yourself as a business that is responsive and caring for its community.

Easier Verified Accounts

Verified accounts on Twitter let users know that the account they are communicating with is authentic and legitimate, verified by Twitter itself. Once only the realm of fashionistas, actors and actresses, musicians, big corporations, and politicians, anyone can now apply for Twitter account verification. Verified accounts display a neat blue checkmark next to your username on your profile and in Tweets.

Verifying your account is as simple as filling out a form on Twitter. You’ll have to provide a phone number, an email address, have a profile and cover photos, a link to your site, a bio, and your Tweets set to public (this can be adjusted in your Privacy settings). After applying, Twitter will review the application and get with you through email to let you know if your account was verified.

Verifying your account (especially as a business) lets your customers know that you’re the authentic, go-to source for everything regarding your brand. It will also set your business apart from other businesses in your niche that may not be verified, putting you a step ahead of the competition.

Fewer Restrictions on Tweets

The 140 character count for Tweets is both a blessing and a curse. Some of the restrictions that were recently removed in the update make that a bit less of a problem.

  • Media no longer counts as characters. This includes things like photos, videos, and GIFs.
  • Handles no longer affect your character count. Each letter in a Twitter handle used to count as an individual character, and long handles could severely limit the rest of the content you could put in your Tweet. Handles will no longer affect your character count, letting you reply to Tweets and still say everything you intended to say.

Put Some Flair in Your Profile

The new update also includes the ability to add emojis in your profile name, allowing you to add some personalization and flair to it. Having just the name of your business as your profile name is fine, but adding some fun bits in to spice it up makes you appear fun, more approachable, and just adds some eye candy to your profile in general.

These updates are sure to help you level up your Twitter strategies, along with helping set your business apart on Twitter, making you stand out from the crowd, and establishing you as an authority in your niche. Log in to Twitter and start taking advantage of these new updates today.